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Reach your North Star. Now. 

What We Do

Polaris Lab is a boutique consulting partner putting companies on an accelerated path to identify and fulfil their North Star.


We work with entrepreneurs and executives alike to translate their North Stars into concrete, actionable and measurable Product, Marketing and go-to-market strategies.



As Entrepreneurs, you have an immediate need  to work on your North Star definition, Go-to-Market strategy, Customer Value proposition , Pricing strategy or Product Roadmap.

We start from your problem statement and deliver upon an agreed scope - the Ask, Plan, Do method.

We consult and deliver upon your needs.



Many growing organisations identify a gap in the realms of Marketing, Product or Commercial leadership.

This could be a short-term need to strengthen a particular area, or part of a longer-term development plan.


We offer Leadership As A Service to support your growth, joining you as a member of your team to strengthen and/or support you in finding a permanent solution.



Nicolas Fortineau is the founder of Polaris Lab.


Before creating Polaris Lab, Nicolas worked in the Telco and Media space for over 15 years.  His last corporate role was Executive Vice President and Chief Marketing Officer at Airties - a Private Equity owned scale-up in the connected home space. Prior to this, Nicolas worked as Director of Product Development at Liberty Global (LBTYA); world leader in converged broadband, video and mobile communications and an active investor in cutting-edge infrastructure, content and technology ventures.


Throughout his career, Nicolas has had the opportunity to work alongside amazing people to articulate, build and roll out go-to-market strategies enhancing the lives of millions of consumers with great products.


His passion, vision and drive are brought together as Polaris Lab to best serve entrepreneurs wherever they can be found.

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